We’re the creators of PROTECT—the technology that connects policyholders and advisors in real time.
Our platform supports both personal and commercial insurance and is built on proprietary, patent-pending technology developed by our global engineering team. From risk detection to document tracking, every feature we build is designed to simplify coverage, improve communication, and prevent costly gaps.
We are thinkers, tinkerers, and realists with bold ideas. We obsess over the problems worth solving, debate pathways forward, research, design, and dream big—always grounded in real-world execution. Our core team is intentionally lean and hands-on, operating with speed and intensity few can match. Around us is a deep, trusted network of proven legal, compliance, technical, and operational partners—brought in at precisely the right moment to unlock exactly what’s needed.
This flexible, high-performance model is a true competitive advantage—it’s the blueprint for the future. While others carry bloated org charts or rigid legacy systems, we stay fluid, focused, and brilliantly fast. We pivot instantly. We adapt without disruption. And we innovate ahead of the curve.
Every decision, every dollar, every deliverable is aimed at building transformational insurance technology—designed to simplify complexity, reduce risk, and close the gap between advisors, clients and carriers. We’re not waiting for the industry to evolve.
We’re building what’s next.
PROTECT is our flagship platform—designed to help individuals, families, and business owners manage their insurance policies, assets, and risk decisions with clarity.
It connects clients and advisors in real time across both personal and commercial policies, delivering visibility into what’s active, what’s missing, and what needs attention. Built on proprietary, patent-pending systems like RiskShield™, ProtectAI™, and AssetLogic™, PROTECT identifies the insights that matter—before they become costly problems.
If you’re interested in offering PROTECT to your clients, exploring integration opportunities,or learning more about how GTA Technology can support your firm—we’recurrently onboarding a limited number of participating firms.
We also support organizations exploring platform licensing, product integration, or long–term innovation opportunities. PROTECT is built on proprietary, patent–pending technology—designed for scale, adaptability, and strategic growth.
Co-Founder, Executive Chairman & Director
Co-Founder, Executive Chairman & Director
Ben Gadbois is a global strategist and business leader with more than 30 years of experience scaling and transforming billion-dollar companies including Sharpie, Papermate, Rubbermaid, Spin Master, and Instant Brands.
He has extensive experience across private equity, and both private and public company environments, where he has driven value through global multi-billion corporate turnarounds, successful IPO, acquisitions, innovation, capital structure improvements, bankruptcy management and growth transformations.
As both an operator and deal-maker, Ben is known for his ability to create incredible strategies, identify market opportunities, build best-in-class global teams, raise capital, forge strategic relationships, and drive innovation— generating billions in enterprise value across global markets.
He is also an experienced board of directors member for private equity, and both public and public companies, and is a CPA and CMA.
Chief Executive Officer & Director
Chief Executive Officer & Director
Bill Hess is a global executive, technologist, and strategist with more than 30 years of leadership across Fortune 500 companies and high-growth technology ventures. Beginning as a software engineer and rising through CIO and COO roles, he has led billion-dollar global operationswhile driving product innovation, large-scale transformations, and operational excellence.
As CEO of GTA Technology, Bill is the architect of the company’s strategy and technology, with deep expertise in software architecture, AI-driven platforms, and enterprise product delivery. He designs and scales compliance-grade, defensible systems that turn complex ideas into reliable, secure, and scalable products for real customers.
Ben and Bill have been strategic thought and execution partners for over 27 years. Within this partnership, Bill provides the technical and operational foundation that complements Ben’s strategic, capital and market leadership skills—a combination that has repeatedly created enterprise value on a global stage
Co-Founder & Director
Co-Founder & Director
Will Taylor is a seasoned insurance executive and entrepreneur with over 17 years of experience in risk management, specializing in high-net-worth clients and complex coverage needs. As the founder of WTA Insurance, he has built and led firms recognized for delivering sophisticated solutions to some of the most demanding private clients in the market.
Over the course of his career, he continues to manage risks for $billions in client assets, earning a reputation for strategic insight, disciplined execution, and the ability to safeguard significant wealth through innovative insurance structures.
As Co-Founder of GTA Technology, Will brings the industry knowledge and entrepreneurial perspective that ensures the platform is built for advisors, clients and carriers alike. His proven ability to anticipate emerging risks, navigate regulatory complexity, and design comprehensive solutions anchors GTA’s mission to deliver transformative, compliance-ready technology to the insurance industry.
Vice President of Insurance Programs & Platform
Vice President of Insurance Programs & Platform
Dr. Emma Gadbois brings a rare blend of licensed insurance expertise and scientific research skills to GTA Technology. As a practicing and licensed insurance agent, she has guided clients through complex coverage decisions with clarity and trust, giving her firsthand insight into the needs and challenges of both advisors and policyholders.
Trained as a medical doctor and researcher, Emma applies her analytical discipline and evidence-based approach to GTA’s Protect platform—shaping data use, compliance logic, and client feedback systems that ensure every feature is both regulatory-grade and user-focused.
Her dual perspective—insurance from the field and research—provides GTA Technology with unique insight into how complex information can be simplified, validated, and delivered in ways that strengthen both broker confidence and client protection. Beyond her professional contributions, Emma is known as a devoted mother whose dedication, balance, and compassion reflect the same values she brings to her work.
Cathy Landman is a highly accomplished global executive with more than 30 years of experience as a Chief Legal Officer and Chief Human Resources Officer, guiding legal, compliance, HR, and risk functions across complex organizations.
She has held senior leadership roles in the consumer goods sector at Instant Brands, Corelle Brands, Jostens, and Pampered Chef, building expertise that spans legal strategy, operations, licensing, communications, and risk management. A graduate of Georgetown University with a law degree from the University of Wisconsin, Cathy has a proven track record of navigating risk, creating value, and driving business results.
Cathy brings GTA Technology deep expertise in legal, compliance, and risk governance, strengthening the company’s ability to scale responsibly and build enterprise value with confidence.
Dave Barta is a seasoned CFO and private equity senior executive with 40 years of experience guiding global companies with revenues exceeding $4 billion. He has led finance, M&A, legal, IT, investor relations and operations across industries ranging from consumer products to automotive technology.
An active investor and advisor in public, private, and start-up ventures, Dave brings deep expertise in capital strategy, private equity value creation, and complex transactions.
He holds multiple advanced degrees from Indiana University and professional designations including CMA and CFM, underscoring a career defined by financial leadership and disciplined execution.
Ed Escudero is a seasoned executive and CPA with 30+ years of experience leading billion-dollar companies through growth, M&A, and governance. He serves on multiple corporate and philanthropic boards, including El Paso Electric, WestStar Bank, and Transtelco, bringing expertise in finance, audit, and corporate governance.
As President & CEO of High Desert Capital and former CFO of Petro Stopping Centers, Ed has driven significant revenue growth, scaled assets, and executed successful transactions —strengthening GTA Technology’s foundation for scale and investor confidence.
James Travers is the founder of Blue Marlin Accounting, advising corporations and high-net-worth individuals worldwide on complex tax and corporate challenges.
An Enrolled Agent with an MBA from Manhattan College and early Wall Street experience at the AMEX and NYSE, he is recognized for his expertise in tax strategy, corporate planning, and technology-driven financial solutions.
In addition to advisory, James provides full accounting services — books, reporting, and tax compliance — ensuring financial rigor behind growth and transformation. Respected for his direct approach and forward-thinking strategies, he is a trusted advisor to CEOs, entrepreneurs, and investors seeking more than a technician — a strategist. This discipline strengthens GTA Technology’s foundation for scale and long-term value creation.
Jim Cerkleski is Executive Chairman of Clover Imaging, a global leader in sustainable imaging products and recycling services. A proven entrepreneur, he has built and scaled multiple businesses from startup to multi-million-dollar success, including the transformation of Clover from a small remanufacturer into the worldwide leader in its industry.
With deep experience in sales, business development, and strategic alliances, Jim has consistently delivered growth and market leadership across sectors from office products to wireless technology.
Recognized as Ernst & Young’s Entrepreneur of the Year for Manufacturing and Distribution, Jim brings a track record of creating enterprise value and guiding companies to industry leadership.
John Inabnit, EVP at Bosch, is a global operations and finance leader with 30+ years of experience and nearly a billion dollars in enterprise value creation.
He is the founder of Aucuba Supply Chain Advisory and serves on multiple corporate boards, bringing deep expertise in private equity, M&A integration, and operational transformation.
As an active investor in AI, mobile platforms, and aerospace, John applies technology and data to drive scalability, resilience, and enterprise value —directly aligned with GTA Technology’s mission.
Alan Russell is Chairman and CEO of the Tecma Group of Companies, which he co-founded and scaled into a national leader in nearshore manufacturing and logistics with more than 90 facilities across Mexico.
A recognized leader in cross-border trade and economic development, Alan serves on multiple corporate and community boards and is a long-time advocate for bi-national business, health, and education initiatives.
He has received numerous honors for leadership and innovation, including induction into the El Paso Aviation Hall of Fame and the Wright Brothers Award for contributions to aviation safety and innovation
Matt Murphy is a visionary entrepreneur and investor with more than 25 years of experience founding and scaling businesses at the intersection of technology, marketing, and innovation. As Founder & CEO of Fusion92, he has grown the firm into a leading data-driven marketing company with over 275 professionals, backed by strategic investors to accelerate growth and acquisitions.
A prolific inventor with multiple U.S. patents in mobile holograms, software security, and streaming technologies, Matt brings deep expertise in digital transformation, product development, and M&A strategy.
Recognized as an EY Entrepreneur of the Year finalist, he is a sought-after advisor and mentor, guiding companies toward sustainable growth and market disruption.
As part of his practice, Nabil Joseph emphasizes preventive measures to reduce client risk. One critical component of this is insurance policy review. Many companies purchase insurance without fully understanding how exclusions, endorsements, and coverage limitations apply to their business. Recognizing that a single overlooked exclusion or misaligned coverage can result in significant financial loss, Nabil Joseph works closely with clients to evaluate policies against their actual business operations. By conducting thorough risk assessments, he identifies potential vulnerabilities and advises on adjustments to ensure comprehensive protection.
This proactive method not only safeguards companies against unforeseen liability but also strengthens contractual negotiations, compliance with industry regulations, and overall business stability. Clients value Nabil Joseph’s ability to cut through technical insurance language and provide clear, actionable guidance that supports both immediate needs and long-term growth strategies. Whether working with small businesses or established enterprises, he provides practical legal insight that helps clients prevent costly disputes, strengthen resilience, and protect their enduring success.
Navdeep (“Nav”) Kalsi is an accomplished investment professional and board member with more than two decades of experience driving growth, transformation, and enterprise value across consumer products, financial services, and technology-enabled businesses.
Currently with New Light Consumer Partners, Nav backs management teams and fuels growth strategies across multiple sectors. He previously served as Managing Director leading Consumer Products Investment Banking at Rothschild & Co and BMO Capital Markets, where he executed complex M&A, equity, and debt transactions. His career began at Morgan Stanley and Bank of America, providing him with a foundation in world-class dealmaking and advisory.
With a proven track record in M&A, capital raising, and board-level governance, Nav brings GTA Technology not only financial expertise but also the strategic insight and disciplined execution skills critical to scaling and positioning companies for long-term success.
Nick is a seasoned global executive with deep expertise in M&A, transformation, restructuring, and capital markets across industries including manufacturing, consumer goods, retail, and technology.
He is currently CFO of Maker’s Pride, the largest food co-manufacturer in the United States, where he is leading Finance, IT, and Procurement through a fast-track, AI-enabled enterprise transformation.
With a proven track record in driving growth, restructuring complex organizations, and navigating capital markets, Nick brings the financial discipline and strategic insight that strengthen GTA Technology’s ability to scale and deliver sustained enterprise value.
Raffael Dickreuter is CEO of Superba AI and a recognized leader in AI, AR, and creative technologies, with over 20 years of experience delivering advanced imaging and interactive solutions. He has led projects for Fortune 500 companies and global brands including Microsoft, Toyota, Netflix, Disney, Verizon, the NFL, and the FAA.
Before founding Superba AI, Raffael served as a creative and technical lead on more than 40 major Hollywood productions — from Iron Man and The Avengers to Superman and Terminator— collaborating with directors such as Steven Spielberg and Zack Snyder.
His viral projects have reached more than 100 million viewers worldwide, with features across major outlets from Good Morning America to BBC World News— positioning him at the forefront of combining technology, storytelling, and scale.
At the core of our proprietary advantage is a confidential network of elite insurance operators, regulatory experts, technologists, and legal strategists, who work with us to support and help execute our vision.
These relationships are part of our proprietary advantage — the unique mix of expertise, deep network, access, and insights gives GTA Technology its edge. This expert network ensures we operate with the credibility, experience, cutting edge technology and execution power of the very best in the industry, while preserving the confidentiality that makes our model incredibly nimble, unique and defensible.
If you’re having trouble signing in or accessing your PROTECT account, your Advisor is usually the first stop—especially if you’re unsure whether your invitation is active. PROTECT relies on advisor-connected systems, so most login issues are tied to AMS data or account matching.
If your Advisor can’t resolve the issue or if you’re experiencing a technical problem beyond access, our support team is here to help.